Tesco have adopted QR Codes in a big way both in the UK and overseas. In the UK they are being implemented in store in labels to provide information about the source of food especially fresh food as well as being used on their Clubcard correspondence. In Korea they have enjoyed great success and publicity with their virtual shop for busy commuters. This is a service that can be emulated in a simple and effective way by any small business at little or virtually no cost. Read more and watch a video here . . .
JC Penny the US store chain came up with a clever and unique way to utilise QR Codes as a customised greetings label that plays a recoding from the sender of the gift when scanned by the recipient of the gift. Read more and watch the video... .
Ebay is the most recent business to try out a virtual store with their top 200 items being displayed witha QR Code allowing shop browsers to Scan and Buy immediatly. Read more and watch the video here .
John Lewis the retailer is using mobile commerce to extend its "click and collect" service by launching its first virtual shop in the windows of its Waitrose supermarket in Brighton. They have added images and QR Codes to a large display on the supermarket window. John Lewis Marketing Director Craig Inglis said: "The roll-out of our Click and Collect service to Waitrose shops is proving incredibly popular. This new 24 hour virtual shop in the heart of Brighton takes that convenience to another level."
The BBC have embraced QR codes on their web site program listings. Simply add /qrcode after any program listing URL and you are taken to a QR code. (see examples below that will open in a new window.)
http://www.bbc.co.uk/programmes/b017chq0/qrcode Scan the code and it will take you to the details of the program.
A search on YouTube will provide many examples of QR codes being used to market business and improve customer service. Their use in lead generation, customer service, and general marketing can only increase.
You do not always need a trackable QR Code, in fact in many cases they are not of any help you should read our page comparing free non-trackable codes with GoScanGo codes and where you should implement trackable and non trackable QR codes.
QR Codes are a simple effective low cost way of connecting mobile users to your business. There use is growing in line with the rapid adoption of "Samrt Phones" and are already being put to effective use by some of the biggest business.
We are happy to discuss and suggest the best and most economic way to implement QR Codes in your business please contact us .